The healthcare industry has a solution, at its fingertips, to some of its most intractable problems—but it still hasn’t grasped that solution.
Its most dominant market segment consists of customers and end users who share needs that cut across health condition, age, ethnicity, nationality, education, and income—but the industry isn’t focused on this segment.
The needs of this dominant segment are understood and shared by many employees inside healthcare companies, including at senior levels. But their insights into their own demographic are rarely solicited.
Who are these insightful employees? Who are these customers? And what is the solution for the industry’s future growth?